Why Going It Alone Is Outdated in 2025 (and What to Do Instead)

Let’s be real – the “lone wolf” era is over.
2025 isn’t the year to tough it out solo, especially if you run a small business. The world is moving too fast, expectations are higher, and burnout? It's lurking just behind your inbox.

Here’s the truth: working collaboratively isn’t a luxury – it’s a survival strategy.

When you connect with others in business – not just to “network” (ugh) but to actually build things together – you unlock:

• New perspectives that challenge your default thinking

• Shared resources (because who has time to reinvent the wheel every day?)

• Momentum that keeps you moving forward on the days motivation fizzles

• Accountability and encouragement, from people who actually get it

The days of gatekeeping are over. In 2025, collaboration means growth – not competition. It’s about creative cross-pollination. Helping each other show up, speak up, and level up.

So if you’ve been stuck in your own bubble, here’s your sign. Find your people. Trade ideas. Offer help. Ask for help. Collaborate on a workshop. Share your spreadsheet. Borrow someone’s brain.

The magic happens in the middle – where your skills and theirs meet.

That’s why I created The Swap Shop: a space for creative small biz owners to do exactly that. It's not a course. It's a club.
A co-op of ideas, tools, support, and cheerleading.
And it’s open now. Come see what we’re building together.